• Choosing your anchor text for incoming links

    by  • May 17, 2007 • 40 Comments

    It would be pretty nice if we could just select our top chosen keyword phrase as our anchor text and then use it for all incoming links we gather for our website. Unfortunately, it isn’t year 2000, and this technique just doesn’t hold the weight it once did, not to mention the fact that you [...]

    Read more →

    Anatomy of a highly converting landing page

    by  • April 9, 2007 • 3 Comments

    When you create the content on your landing page, it is important to consider not only the elements that go into your landing page design, but also consider the things that should be avoided. Yet time after time I come across landing pages – some which advertisers are paying premium prices per click to send [...]

    Read more →

    What exactly qualifies as a quality link?

    by  • April 5, 2007 • 8 Comments

    We have all heard everyone say that quality inbound links are crucial to any search engine optimization campaign. But that said, what exactly qualifies as a quality link? Is it just a link from a PR6 site or higher? Is it a link from a site that ranks for your chosen keywords? Is it a [...]

    Read more →