We have all had friends who ask us for help getting into the world of online marketing and search engine optimization, wanting us to teach them everything we know so they can make just as much money as us while working in their pajamas from home all day… but without really wanting to put in [...]
Read more →It is still amazing to me the number of people who care most about what their AdWords or Yahoo Search Marketing CTR is on their ads, while seemingly ignoring what is arguably the far more important – not to mention valuable – pay per click metric. Yes, CTR is valuable to know, but in reality, [...]
Read more →Seasonal content is one area that too few websites take advantage of. This is for a few reasons, but primarily because when a website writer comes up with an idea for a great holiday-related article, it tends to be only a few weeks or days before the holiday and there just isn’t enough time for [...]
Read more →Are you feeling a little overzealous about your use of keywords? If you have the nagging worry that you just might have used your chosen keywords a few too many times on your webpage, chances are good that your probably you did. But how too many is really too many when it comes to search [...]
Read more →You know the tools, the ones that the uninformed… or barely informed… take as gospel when it comes to search engine optimization. These tools in the hands of your client… or worse, a really bad SEO who is trying to steal a client… can be a deadly thing. And worse, because they used to be [...]
Read more →When you create the content on your landing page, it is important to consider not only the elements that go into your landing page design, but also consider the things that should be avoided. Yet time after time I come across landing pages – some which advertisers are paying premium prices per click to send [...]
Read more →You know those little favicons, where people try and make something resembling their logo appear in a teeny, tiny 16×16 pixel image. They show up in the navigation bar of many browsers and also appear in browser bookmarks or favorites (hence the name favicons which was shortened from favorites icon). But while they definitely have [...]
Read more →When planning and researching your keywords to target for either pay per click advertising campaigns or on-page keyword focus within your content, most marketers don’t realize they are leaving a lot of potential keyword options on the table. And what’s more, these alternative keywords are often less expensive to purchase or less competitive to target [...]
Read more →We have all heard everyone say that quality inbound links are crucial to any search engine optimization campaign. But that said, what exactly qualifies as a quality link? Is it just a link from a PR6 site or higher? Is it a link from a site that ranks for your chosen keywords? Is it a [...]
Read more →A couple of years ago, using meta tags definitely fell out of style. They went from being near the top of every search engine optimiser’s to do list to being dropped right off the bottom and added to a site more as an afterthought than a SEO technique. True, they stopped being the sure-fire SEO [...]
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