• How many angles are you looking at keyword research from?

    by  • February 27, 2008 • 4 Comments

    When doing keyword research it is important not to get in a rut and simply look at keyword research as “consumer” only… or worse, from the business point of view rather than the potential customer’s point of view. But smart keyword researchers realize there are many angles to consider when planning your keywords so that […]

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    Building your list of cheap and free negative keywords

    by  • February 18, 2008 • 6 Comments

    There are always those people who are looking for things for free… even when you know that what they are looking for isn’t free (looking for a “Free iPod” or “Free XBox” anyone?). But when you are broad matching your PPC campaigns, you want to ensure you aren’t paying for ads when it is the […]

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    How stale and dated is your website?

    by  • February 15, 2008 • 3 Comments

    We have all had that money maker website that ranks really well but are desperately afraid to touch anything on it, incase whatever it is about the site that Google’s secret sauce is so in love with gets destroyed in the process. But unfortunately, Google doesn’t necessarily like it either when a site hasn’t been […]

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    Eleven steps to creating a killer 404 error page

    by  • February 13, 2008 • 21 Comments

    Talk about 404 pages has suddenly hit the blogs over the past day because of the new way that the Google beta toolbar is handling 404 errors. Now, instead of showing a default server 404 erorr page, Google will instead show a few different options to try and find the site, whether it is heading […]

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