• Five ways broaden your social media horizons

    by  • April 21, 2008 • 5 Comments

    Do you think social media is either Facebook and/or MySpace, and that’s it? When I was recently chatting with a friend in the industry I mentioned I do social media consulting, he replied, “Oh, so you do Facebook?” Well, fortunately for all of us, social media goes far beyond Facebook! The problem is that people [...]

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    Why your social media marketing attempts fail

    by  • April 15, 2008 • 7 Comments

    Every day, social media consultants pull off very successful social marketing campaigns for clients as well as for their own sites. But often when those less experienced with this fairly new type of marketing try and pull off similar feats, they end up failing miserably. So what makes some social marketing successful while others are [...]

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    How to find your blogging niche for blog success

    by  • April 9, 2008 • 3 Comments

    So, you want to start a blog… but don’t we all? First, you have to figure out what you want to blog about. Then secondly, you have to consider the market area, because does the world really need another mesothelioma blog? But while some areas are definitely over saturated, there is definitely room to find [...]

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    Why you should actively link out from your blog

    by  • April 7, 2008 • 15 Comments

    There are some bloggers who link to everyone everywhere at anytime. They just love dishing out the link love! However, not all bloggers are living in the free love world. Since the advent of the nofollow tag – which was marketed to bloggers as a way to stop blog spam – bloggers have seemingly become [...]

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    Why you really should care about social media marketing

    by  • March 24, 2008 • 6 Comments

    I have been talking more about social media marketing on JenniferSlegg.com lately, and I had a reader who came over from following JenSense ask me about why social media marketing is all the rage. It is definitely true that there is so much buzz and hype about social media marketing, and that can definitely leave [...]

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