It is always surprising the number of social media communities out there that are lacking one very important element – engagement. Sure, your site might have great traffic – which leads to a pretty significant following on Twitter and Facebook – but does your engagement end with your “Follow us on Twitter” button? Here are [...]
Read more →I have done live tweeting at multiple search industry conferences, and something I have definitely realized is that some speakers and presentations just tend to be very Twitter worthy, while others give presentations that I struggle to even find a single thing to tweet about that my followers would find remotely interesting. And trust me, [...]
Read more →Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan) Q&A Moderator: Jennifer Slegg, Owner, JenSense.com Speakers:Sean Carlos, CEO, Antezeta Web Marketing (@seancarlos) Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller) Daniel Dulitz, Product Manager, Google (@dulitz) Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright) First up, we start with the Google+ [...]
Read more →Building Buzz On Facebook: Getting Liked & Shared Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos) Q&A Moderator: Jennifer Slegg, Owner, JenSense.com Speakers:Tami Dalley, Vice President of Analytics and Insights, Buddy Media (@DataDivaDalley) Aaron Friedman, Content Strategist, Resolution Media (@aaronfriedman) Dan Robbins, Director of Marketing, Fox Racing Shox (@reachdanro) First up is Tami from [...]
Read more →Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn) Q&A Moderator: Noran El-Shinnawy, Director of Marketing, BoostCTR (@noranshinnawy) Speakers: Addie Conner, VP, Advertising, SocialCode (@socialcodeinc) Matt Lawson, VP of Marketing, Marin Software (@marinsoftware) Will Scott, President, Search Influence (@w2scott) Marty Weintraub, CEO, aimClear (@aimclear) First up is Matt from Marin Software. He says consumers exposed to [...]
Read more →Building Buzz On Twitter: Getting Followed & Retweeted Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos) Q&A Moderator: Jennifer Slegg, Owner, JenSense.com Speakers: Drew Conrad, Social Media Marketing Specialist, ZAGG (@drewconrad ) Carrie Gouldin, Web Community Manager, ThinkGeek Chris Silver Smith, President, Argent Media (@si1very) Chris Silver Smith was up first, and he starts [...]
Read more →Now that social media is the big thing that many companies are trying to roll out, those (often inexperienced) companies often just tell their employees to sign up for Twitter, or make a group at Facebook, and then go to town on it. But what if that employee defects from the company and takes those Twitter, [...]
Read more →When you first thought to choose an avatar, you probably didn’t put much more thought into it than hitting the browse button until you saw one that looked half ways decent and you hit upload. But nowadays, your entire online identity can be tied into your avatar, and it can become an iconic representation of [...]
Read more →Think about the last 10 things you Twittered? Was anything personal? Did you mention what you were having for dinner or what you are watching on TV? Or do you only twitter things that are strictly business? Now think about your blog. While all your blog posts can be about business, do they have personality [...]
Read more →As Twitter has been gaining more popularity, there has been lots of talk about what Twitter should (and shouldn’t!) do to monetize their service. One, that seemed to be given a bit of credibility, was the idea of charging businesses for their Twitter accounts. But, as you can imagine, that opens a whole can of [...]
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