• Search Engine Optimization

    Top mistakes newbie SEOs make

    by  • September 9, 2007 • Search Engine Optimization • 23 Comments

    We have all been a newbie SEO at one time or another. But if you are new to the industry… or just need a refresher that you aren’t making a cardinal newbie error when it comes to your site’s optimization, here are some of the top and most frequent mistakes and how to fix them. [...]

    Read more →

    Should a favicon be part of your online branding & marketing presence?

    by  • April 7, 2007 • Branding, Search Engine Optimization, Usability • 10 Comments

    You know those little favicons, where people try and make something resembling their logo appear in a teeny, tiny 16×16 pixel image. They show up in the navigation bar of many browsers and also appear in browser bookmarks or favorites (hence the name favicons which was shortened from favorites icon). But while they definitely have [...]

    Read more →

    Targeting keyword variations for increased search & pay per click traffic

    by  • April 6, 2007 • Google, Keywords, Microsoft, Pay Per Click, Search Engine Optimization, Tools, Yahoo • 8 Comments

    When planning and researching your keywords to target for either pay per click advertising campaigns or on-page keyword focus within your content, most marketers don’t realize they are leaving a lot of potential keyword options on the table. And what’s more, these alternative keywords are often less expensive to purchase or less competitive to target [...]

    Read more →