• Pay Per Click

    Targeting keyword variations for increased search & pay per click traffic

    by  • April 6, 2007 • Google, Keywords, Microsoft, Pay Per Click, Search Engine Optimization, Tools, Yahoo • 8 Comments

    When planning and researching your keywords to target for either pay per click advertising campaigns or on-page keyword focus within your content, most marketers don’t realize they are leaving a lot of potential keyword options on the table. And what’s more, these alternative keywords are often less expensive to purchase or less competitive to target […]

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    Using dynamic keyword insertion in AdWords URLs for higher click throughs

    by  • April 1, 2007 • Google, Pay Per Click • 11 Comments

    While most people use dynamic keyword insertion in their Google AdWords campaigns for ease of use and customization when using large lists of keywords or to use for tracking purposes, most people don’t realize they can also use dynamic keyword insertion in their display URLs to increase clickthroughs as well. First, let’s look at the […]

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