For whatever reason, you might decide you don’t want your competitors from seeing your AdWords ads. The reason can be as simple as suspecting your competitor might be clicking on your ads or perhaps a competitor keeps stealing your ad copy. Or you could just want your competitor to be searching for the golden keywords [...]
Read more →I was on a conference call today and I had said how many people misunderstand what click fraud actually is, and some mistakenly believe that just because a click doesn’t convert that it has to be click fraud. But in many cases, it had zero to do with the quality of the click, but instead has [...]
Read more →It is a fact that when I am searching for any number of random products or services on the internet – those things where it doesn’t matter if the product is shipped from my hometown, across the country, or even in a different country – I tend to pay attention to those ads that are [...]
Read more →Many people have the misconception that all PPC clicks are created equal when they come from the same source with the same keywords. But user intent plays a huge part in conversions, and if the people who click your ads are looky-loos without any intention of buying what your ad is advertising – at least [...]
Read more →When doing keyword research it is important not to get in a rut and simply look at keyword research as “consumer” only… or worse, from the business point of view rather than the potential customer’s point of view. But smart keyword researchers realize there are many angles to consider when planning your keywords so that [...]
Read more →There are always those people who are looking for things for free… even when you know that what they are looking for isn’t free (looking for a “Free iPod” or “Free XBox” anyone?). But when you are broad matching your PPC campaigns, you want to ensure you aren’t paying for ads when it is the [...]
Read more →Not all of us have hit the household status we all wish our company names had. So if you aren’t a Sony or a WalMart, have you ever considered the fact that someone might be trying to find your company or product and either spelling it wrong or searching for a slight variation because the [...]
Read more →Sometimes I click on a Google ad when searching for something and run into a perfect example of a landing page that offers zero chance of converting, no matter how you slice or dice it. Usually it is an attrocious design or some sort of coding error that causes those 0% conversion landing pages to [...]
Read more →So, the majority of people who read my blog (if not all of them) know that the PPC in the title means Pay Per Click. But have you considered the use of acronyms, abbreviations and industry lingo in your own PPC campaigns? SEO? ROI? NHL? PDA? RPG? B2B? Yes, we all use shorthand abbreviations when [...]
Read more →It is still amazing to me the number of people who care most about what their AdWords or Yahoo Search Marketing CTR is on their ads, while seemingly ignoring what is arguably the far more important – not to mention valuable – pay per click metric. Yes, CTR is valuable to know, but in reality, [...]
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