• Microsoft

    Getting Personal : How Google & Bing Personalize with Search History & Geography

    by  • February 28, 2012 • Conferences, Google, Microsoft • 0 Comments

    I attended the Getting Personal session at SMX West with both Bing and Google on the panel, and it really highlighted how similarly both search engines use localization and search history to custom tailor search results you see when searching for pretty much anything on either search engine.  Rangan Majumder, Principal Group Program Manager at Bing (@rangthang) and [...]

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    Targeting keyword variations for increased search & pay per click traffic

    by  • April 6, 2007 • Google, Keywords, Microsoft, Pay Per Click, Search Engine Optimization, Tools, Yahoo • 8 Comments

    When planning and researching your keywords to target for either pay per click advertising campaigns or on-page keyword focus within your content, most marketers don’t realize they are leaving a lot of potential keyword options on the table. And what’s more, these alternative keywords are often less expensive to purchase or less competitive to target [...]

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