When doing keyword research it is important not to get in a rut and simply look at keyword research as “consumer” only… or worse, from the business point of view rather than the potential customer’s point of view. But smart keyword researchers realize there are many angles to consider when planning your keywords so that [...]
Read more →Being a top AdSense expert, I inevitably get many emails from publishers who have gotten their AdSense account suspended and then I get the sob story about how they won’t be able to pay their mortgage, they will have to let all their employees, etc etc. Trust me, I have heard it all! But regardless [...]
Read more →There are always those people who are looking for things for free… even when you know that what they are looking for isn’t free (looking for a “Free iPod” or “Free XBox” anyone?). But when you are broad matching your PPC campaigns, you want to ensure you aren’t paying for ads when it is the [...]
Read more →So, the majority of people who read my blog (if not all of them) know that the PPC in the title means Pay Per Click. But have you considered the use of acronyms, abbreviations and industry lingo in your own PPC campaigns? SEO? ROI? NHL? PDA? RPG? B2B? Yes, we all use shorthand abbreviations when [...]
Read more →Are you feeling a little overzealous about your use of keywords? If you have the nagging worry that you just might have used your chosen keywords a few too many times on your webpage, chances are good that your probably you did. But how too many is really too many when it comes to search [...]
Read more →When planning and researching your keywords to target for either pay per click advertising campaigns or on-page keyword focus within your content, most marketers don’t realize they are leaving a lot of potential keyword options on the table. And what’s more, these alternative keywords are often less expensive to purchase or less competitive to target [...]
Read more →At Seodays, we talked about keyword density and how important keyword density is when optimizing your content. However, not everyone understands how keyword density works… and how going overboard with keyword density can sink your entire page to the bottom of the search engine results, if it even ranks at all. Keyword density is a [...]
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