When you first thought to choose an avatar, you probably didn’t put much more thought into it than hitting the browse button until you saw one that looked half ways decent and you hit upload. But nowadays, your entire online identity can be tied into your avatar, and it can become an iconic representation of [...]
Read more →In this day and age, it is becoming much more difficult to find a never-registered domain name, especially for top level domains. So the reality is that many of us are having to purchase domain names instead. So if you are considering purchasing a domain name, here are some tips you should follow, check and [...]
Read more →Not all of us have hit the household status we all wish our company names had. So if you aren’t a Sony or a WalMart, have you ever considered the fact that someone might be trying to find your company or product and either spelling it wrong or searching for a slight variation because the [...]
Read more →You know those little favicons, where people try and make something resembling their logo appear in a teeny, tiny 16×16 pixel image. They show up in the navigation bar of many browsers and also appear in browser bookmarks or favorites (hence the name favicons which was shortened from favorites icon). But while they definitely have [...]
Read more →Branding with pay per click ads is one of those hard things to track. When you are branding, you are not necessarily looking for clicks or conversions, although those can be seen as an added bonus. As a result, traditional methods of creating and tracking ad campaigns, as you would for regular keyword targeted campaigns, [...]
Read more →