• About Jenstar

    Jennifer Slegg is a longtime member of the SEO community and is an expert on social media, content marketing, Google AdSense and search engines.

    Targeting keyword variations for increased search & pay per click traffic

    by  • April 6, 2007 • Google, Keywords, Microsoft, Pay Per Click, Search Engine Optimization, Tools, Yahoo • 8 Comments

    When planning and researching your keywords to target for either pay per click advertising campaigns or on-page keyword focus within your content, most marketers don’t realize they are leaving a lot of potential keyword options on the table. And what’s more, these alternative keywords are often less expensive to purchase or less competitive to target […]

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    Have you gone overboard with your keyword density?

    by  • April 3, 2007 • Keywords, Search Engine Optimization, Writing Content • 9 Comments

    At Seodays, we talked about keyword density and how important keyword density is when optimizing your content. However, not everyone understands how keyword density works… and how going overboard with keyword density can sink your entire page to the bottom of the search engine results, if it even ranks at all. Keyword density is a […]

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    Using dynamic keyword insertion in AdWords URLs for higher click throughs

    by  • April 1, 2007 • Google, Pay Per Click • 11 Comments

    While most people use dynamic keyword insertion in their Google AdWords campaigns for ease of use and customization when using large lists of keywords or to use for tracking purposes, most people don’t realize they can also use dynamic keyword insertion in their display URLs to increase clickthroughs as well. First, let’s look at the […]

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    About

    by  • March 29, 2007 • Uncategorized • 0 Comments

    Jennifer Slegg began as a freelance writer, and then turned to writing content for the web ten years ago. She is definitely a writer at heart! She has created numerous content-rich and community based sites in niche markets since initially venturing onto her first website, and as a result, Jen is well versed in the […]

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    20 Best Practices for Launching a Corporate Blog

    by  • March 29, 2007 • Blogging • 6 Comments

    Having a corporate blog is a great way to connect with your customers, but unfortunately, not all companies get it right when they first launch their blog… and not knowing how the blogosphere works is a public relations disaster in the making. While a blog can enhance and build your relationship with your customers, doing […]

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