• About Jenstar

    Jennifer Slegg is a longtime member of the SEO community and is an expert on social media, content marketing, Google AdSense and search engines.

    Google’s Manual Penalty Sandbox: Websites Need to Regain Google’s Trust After a Penalty is Removed

    by  • December 4, 2013 • Google, Search Engine Optimization • 4 Comments

    It has been long suspected that once the site has been penalized, even if it has been cleaned up, that it still somewhat has a negative stigma attached to the site, at least in the eyes of Google’s search algorithm. However, others swear that the instant penalty is lifted that the site can rank just […]

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    How to handle link removal requests when it’s really for reputation management

    by  • August 23, 2012 • Linking, Reputation Management • 6 Comments

    There is a new reason people have started to request link removals, and it has nothing to do with it from a “Google doesn’t love me” anymore reason… people have begun sending out link removal requests where the links come from posts where the company is being criticized.  In other words, if I posted a […]

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    Matt Cutts’ keynote from SES San Francisco

    by  • August 15, 2012 • Conferences, Google • 4 Comments

    For those who have been in the SEO community for a while, you have probably noticed that Matt Cutts has not keynoted at Search Engine Strategies since Danny Sullivan left Incisive to start up Search Marketing Expo.  Well today it came full circle with Matt Cutts back on the SES stage by doing today’s morning keynote […]

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    Infographics & their huge Google spam footprint

    by  • April 23, 2012 • Google • 18 Comments

    I cringe every time I see someone spamming some new infographic on Twitter or Google+.  While some of them are clever and amusing, particularly in the beginning, some of them are clearly a stretch with shoddy graphic design and lack of any worthy (or accurate) content.   Not only that, so many of them lately have nothing […]

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    SEO For Google+ & Google Search @ SMX West

    by  • February 29, 2012 • Conferences, Google, Social Media Marketing • 0 Comments

    Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan) Q&A Moderator: Jennifer Slegg, Owner, JenSense.com Speakers:Sean Carlos, CEO, Antezeta Web Marketing (@seancarlos) Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller) Daniel Dulitz, Product Manager, Google (@dulitz) Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright) First up, we start with the Google+ […]

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    Building Buzz On Facebook: Getting Liked & Shared @ SMX West

    by  • February 29, 2012 • Conferences, Social Media Marketing • 1 Comment

    Building Buzz On Facebook: Getting Liked & Shared Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos) Q&A Moderator: Jennifer Slegg, Owner, JenSense.com Speakers:Tami Dalley, Vice President of Analytics and Insights, Buddy Media (@DataDivaDalley) Aaron Friedman, Content Strategist, Resolution Media (@aaronfriedman) Dan Robbins, Director of Marketing, Fox Racing Shox (@reachdanro) First up is Tami from […]

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