• Creating Twitter Worthy Conference Presentations

    by  • June 18, 2012 • Social Media Marketing • 2 Comments

    I have done live tweeting at multiple search industry conferences, and something I have definitely realized is that some speakers and presentations just tend to be very Twitter worthy, while others give presentations that I struggle to even find a single thing to tweet about that my followers would find remotely interesting.  And trust me, I want to tweet as much interesting things as possible!  And having your presentation tweeted a lot can give you a lot of promotion, exposure and it also shows off how smart you are about your chosen topic :)

    Reminder tweet

    Before the event and session, remind your own followers that you will be at the conference and hope to see some followers attending and tweeting your session.  Be sure to include a link to the conference session, so those who might be interested in attending but hadn’t heard of it can check out the conference details themselves.  Then be sure to remind people shortly before it starts.  I personally am a huge fan of Lee Odden’s way of announcing it on his Twitter stream, here is what he did for our session at SES Toronto last week.

    Any industry people pre-announcing their live tweet schedule?

    If you see certain blogs have announced what sessions they are live tweeting, and yours is one of them, do a quick intro tweet.  “@___ I see you are tweeting my session on Tuesday, looking forward to seeing it :) ”  You remind them of your twitter handle before they have to look at it sitting in the conference room, and you will likely get a follower out of it.

    Tweeters love stats & quickie tidbits

    Give us lots of short and sweet stats and tidbits that are easily tweetable, especially if you have the feeling most of the audience – and even more importantly, that the followers of the tweeters – will find interesting.  It is always the stats that make me think “Wow, really?” that I tweet the most… especially stats that will increase the bottom line of the audience – and my followers.  And tweeters will love it when you not only say the stat but have it in your presentation, as this gives us the ability to quickly double check what we are typing and make sure we have the stat right.  If I am unsure about the correct percentage, number or stat, I would rather not tweet it than tweet something wrong, especially when I am attributing it to someone else.

    Put your twitter handle on each page of your deck

    Here you can get fake pee or synthetic urine.

    When I went into one session, I ended up being late because someone approached me in the hallway to chat.  And when I got into the room, every single seat was taken, so I ended up standing in the back tweeting with my blackberry instead.  I spent the session tweeting, but because I wasn’t familiar with the speakers, I couldn’t add any @name attribution to any of my tweets, and I didn’t want to take the time to bring up the conference website, find the session and view each bio to get twitter handles, when I might miss something important in the meantime.  Here is a sample of one of my PowerPoint templates with my twitter handle on the bottom (looks pretty boring when it’s blank!)

    Does your session and conference have a hash tag?

    If there is a hash tag for the conference, remind people of it when you do your introduction including your twitter handle.  “You can follow me on twitter @___ I’d love you to cc me on any tweets you make during my presentation.  And don’t forget the conference hashtag is #___”.  You not only get tweets with your handle on them – making it easy for you to track as well as so you get the promotion from those tweets – but those following the conference hashtag will also see them.  Most conferences have a hashtag like #SESTO but conferences such as SMX also have individual session tags like #14B, which were conveniently included on the agenda.

    Don’t forget the value of retweeting what others say about you

    It isn’t uncommon these days for all panelists on a session to be sitting with their smart phones reloading their @reply screen or the conference hashtag on Twitter to see what people are saying,.  If someone has said something about your presentation – whether positive feedback or statistic tidbits you included – definitely retweet it.  Also retweet your panelists or tweets others made about them during your session.  I retweeted @KristaNeher since she included a photo of one of my #zombieapocalypse slides from my Content Marketing panel at SES Toronto.  So not only did I get a lot of feedback from the Zombie Apocalypse portion of my Content Marketing presentation, but I also got others who were unable to attend asking me about it because let’s face it, the zombie apocalypse isn’t a topic normally found at any SEO industry conference, and people were curious about how I incorporated it into my session.

    Choose an easy to remember and type twitter handle

    While it could be too late by the time you read this, keep it in mind if you are considering doing a twitter handle change or rebrand.  The less memorable and more complicated it is, the harder it is for conference live tweeters to remember or type easily while trying to type stats as fast as they can so they can both share more and get all the correct stats off the slide before you switch it to the next one.

    I did numerous tweets of quotes from Avinash Kaushik at Google, Twitter handle @avinash.  Thankfully, he didn’t pick @avinashkaushik or @akaushik or something not nearly as memorable as @avinash, especially with the number of times I quickly tweeted it over the course of an hour long keynote.

    Thank those who retweeted you

    After the event, even if it is a couple of days later when you are back in the office, take the time to thank those who were live tweeting your presentations.  They might not have been following you when they tweeted the quote from your presentation, but when they are also back at the office, it reminds them that you saw them speak and gives you a second chance at a new follower – who could just be an influencer, but maybe in a different circle than you normally run in.

    As more and more conferences are becoming more Twitter friendly, and attendees more Twitter savvy, you are going to see even more tweeting in the next year, so it is definitely worth looking over your conference presentations to make sure it includes lots of Twitter friendly content to get you free promotion.

    About

    Jennifer Slegg is a longtime member of the SEO community and is an expert on social media, content marketing, Google AdSense and search engines.

    2 Responses to Creating Twitter Worthy Conference Presentations

    1. June 18, 2012 at 7:30 am

      Great post Jen – like Krista, I liked your #zombieapocalypse examples – they were awesome. Best session promo is to do a great job on the one before. And before that. And before that :)

    2. Pingback: Marketing Day: June 18, 2012

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