Q&A Moderator: Jennifer Slegg, Owner, JenSense.com
Speakers:Sean Carlos, CEO, Antezeta Web Marketing (@seancarlos)
Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller)
Daniel Dulitz, Product Manager, Google (@dulitz)
Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright)
First up, we start with the Google+ rep, Daniel Dulitz. He says you can ignore Google+ if you’re hoping to do well with Google Search.
A user’s path to good content ranking: give the user what she wants
Appearance: tell the user why its good.
Make content stand out; display your reputation click.
With Google authorship, connect web content with your author profile. Use rich snippets (use schema.org microdata).
Then: first, who wrote it (with profile) and who is interested in it (+1s)
Effects on search: show richer content, show the author; show the site’s Google+ page annotations from your circles, so visitors can see who +1s and who shared the sites in search results.
Consider search results as a way to insert your own stamp on things.
Power of one – enliven your content with rich snippets; develop reputation with authorship; reach fans with g+; help people recommend your content with +1s.
Next up is Sean Carlos and he talks alot about Google “direct connect”. To be eligible, companies must cross-link their G+ page to their website. But, you do not need to put a Google+ badge on the site.
If you feel Google+ is too visible, you can opt out of indexing. On the other hand, if you can’t rank #1 for search terms, let authorship make it stand out more in the search results.
Do note that “related places and people” is moving adwords further down the page on the right hand side, usually below the fold.
Next is Janet Driscoll Miller
Using direct connect means it is something additional for Google suggest to display in drop down, which really helps if negative results are showing in search suggest.
Create a link between Google+ and your website. Either use the code snippet or badge.
Only 3% of fortune 100 havea Google+ badge on their site.
Think about where you put your +1 buttons on the site. Make it easy for people to +1
She also notes that the plugin AddThis didn’t add Google+ functionality until December. If you are using older code, the old Google button only adds a bookmark.
Last is Monica Wright.
Organize your circles, categorize audience commenters, newbies, loyalists, researchers, etc
Is it ok to duplicate Facebook and Google+? Yes, because it is usually a different audience.