Comments on: Why corporate business blogs are important to your marketing strategy

By: Jeremy McLean

Jeremy McLean — Fri, 03 Apr 2009 03:38:16 +0000

If you include your Blog into your website, especially in the root you will benefit from SEO (Search Engine Optomization) the most.

I have sites using Blogger, as a subdomain on the URL, and right in the root. They all work but having more content right on your site, with clean URL’S is a huge benefit to any size business.

This is why large blogging companies and news companies are always indexed so well. e.g. Tech Crunch.

By: 16 Incredible Conversations about Marketing, Etc. | Word Sell, Inc.

16 Incredible Conversations about Marketing, Etc. | Word Sell, Inc. — Thu, 15 May 2008 16:44:35 +0000

[...] Jeniffer Slegg makes the case for business blogs. [...]

By: Ahmed Bassel

Ahmed Bassel — Thu, 08 May 2008 09:41:35 +0000

I totally agree with you Jennifer, blog is a very important element that should be considered in any company these days. It should also have kind of priority, people are more and more engaged in social media than before. Comments on Yahoo, Google, or Wal-Mart blogs is a proof on that.
What do you think?

By: T. Harmon

T. Harmon — Tue, 06 May 2008 20:45:44 +0000

This is a well organized set of reasons to blog. I had not considered the way that an established blog can be used to counter negative publicity.

Question: Is it best to run the blog independently and point it to your corporate website or to publish the blog as part of the website?

By: Wayne Smallman

Wayne Smallman — Tue, 06 May 2008 19:47:52 +0000

Certainly from the point of marketing specifically, control over the brand and the message are critical.

Here’s a thought: how might we rank Jennifer’s points in terms of importance to businesses?

By: Links Roundup - May 6th 2008

Links Roundup - May 6th 2008 — Tue, 06 May 2008 10:00:15 +0000

[...] Why corporate business blogs are important to your marketing strategy [...]