Comments on: Creating a natural link profile for your site

By: Zulu Search Engine Optimisation

Zulu Search Engine Optimisation — Mon, 12 Jan 2009 16:39:09 +0000

I found this article of particular interest due to the statement about footer text…as many other people seem to have! I must say that whilst I commend your willingness to share your natural link-building ideas, I disagree with the principle behind not accepting footer links.

As an SEO and general Internet Marketing firm, I feel that we have the right to market ourselves and put our name to the work which we have produced, and so, in SOME cases, footer links are perfectly acceptable. I would go as far as saying that the SEO world is one of the most competitive online environments, with pretty much every firm implementing a comprehensive SEO strategy. If you look at the link building strategies of the top results against the terms ‘SEO’, ‘Search Engine Optimisation’, ‘Internet Marketing’ etc etc, you’ll find that many of the firms seem quite happy to request footer links from their clients. This would indicate that there is little wrong with such a practice in our industry.

Other than that, I think your article is brilliant! Thanks!

By: Website Analyst

Website Analyst — Tue, 14 Oct 2008 01:34:03 +0000

Jennifer, where did you hear about footer link text? I’m always curious to know how SEM folks are so sure of certain about impacts regarding link profiles when at best, I see Google constantly tweaking their secret sauce enough that no one can know for sure. I mean is Matt Cutts giving up some of this info behind the scenes? I don’t think so. So fess up Jen!

Love the blog!

By: Anh Wu

Anh Wu — Mon, 23 Jun 2008 07:48:57 +0000

Great tips. I just wonder if they are still correct for 2008 as I’ve seen many changes in search results.

By: mick

mick — Thu, 29 May 2008 12:48:00 +0000

also on the point of appearing natural, if you are for instance a company that offers service a over time you will have natural links for service a , the better your service the more natural links you will generate and more authority links become available,forums sig links have little value to google as they know how easy to manipulate that medium is,
And as for dont get a link from a higher pr site ,thats the worst bit of advice i have ever heard, case in point when we started out first we designed a cutting edge joomla site and got a great link from the joomla site which has very high pr to our 0 pr site and all perfectly natural,if you are a great designer developer there are a lot of natural high value links out there a couple of which have more value than 1000s of nonsense links.if your johhny wannbe designing crap then your going to be trying to manipulate the results by spending your days in the forums and directories and it aint going to happen, you might do ok for words with little or no competition,but as it gets competitive google cares more and more about who gets to the top.
Mick

By: mick

mick — Thu, 29 May 2008 12:32:24 +0000

On the nofollow matt cutts recommends use of it internally and externally to control the sites page rank so if the creator of nofollow says go ahead and control your sites pr thats good enough for me, also blue star why bother with the anchor text in your link here when its nofollow or cant you tell

By: .neteffect | BlogWell

.neteffect | BlogWell — Sun, 04 May 2008 18:08:34 +0000

[...] Creating a natural link profile for your site [...]

By: Link Building this Week (18.2008) | Wiep.net

Link Building this Week (18.2008) | Wiep.net — Fri, 02 May 2008 11:57:39 +0000

[...] a boring, forgettable mess”– is sad, but true. You can try to be creative in order to get a link profile that’s as natural as possible, but having to explain to your customer that their baby is too ugly to get links is a whole [...]

By: Tom

Tom — Wed, 30 Apr 2008 16:02:17 +0000

A really interesting article and lots of good points. I’ve not thought about the ’spammyness’ of footer links before, so it was definitely worth reading for that point alone.

I agree with the poster above though, who say’s it’s getting harder and harder to keep up with all the rules for ‘appearing natural’… So I’ve decided to adopt the approach of just linking to sites that add genuine benefit to the users of my site, and vice-versa. I’ve never done the paid links thing anyway, but that’s probably just because I’m too tight! Lol.

The point I would agree with above the most however is getting links to internal pages, I believe that’s quite important for getting more of your pages in the index.

By: blue star website design tipperary, ireland

blue star website design tipperary, ireland — Tue, 29 Apr 2008 19:37:22 +0000

I have found it much more beneficial to my rankings to diversify link anchor text. These days there seems to be so many do’s and don’ts that make it hard to keep ahead of the curve. Yet I think so long as the best practices are observed and the link building process seems natural and organic in pace that a website should not trigger any spam filters. In many cases such as forums a fixed signature is used for posting to save time, though recently I started rotating the anchor text used in my sigs on forum posts after a couple weeks

By: Jenstar

Jenstar — Tue, 29 Apr 2008 14:06:38 +0000

Ammon, that’s now always the case… JenSense kept getting banned in Google in the early days for too many sudden incoming links, starting right off the hop when I launched it. It was a running joke amongst my friends because of it. I had the same problems with another site last year as well, but Google seems to be much better at handling it now too.

I think Orkut might have got a pass since Google owned it

I have also wondered if a mixture of link that show up in Google news help give sites a pass with those sudden incoming links to a brand new site, when there is a ton of news publicity to back it up.

That said, getting exactly 27 links each and every day is a flag in itself, so definite variaiton is good