Although it is a corporate blog, it’s important to have a bit of a personal flair to it. For example, not having your corporate blog read like an instructional manual for a can opener. That is boring.

But blogging about your particular industry, services and adding a personal touch to it. I think this conveys the impression that there are actual real folks working at the company and allows a visitor an peek inside, so to speak.

I hope others read your post and learn from it.

I see perfectly your point, however I really don’t see the one of companies that have corporate blogs, at the end of the day I believe that a blog is a way of expressing yourself and your identity, how do you think this principle applies to corporate blogs, companies are not people or are they?

Antonio