Comments on: Why your social media marketing attempts fail

By: Social Media - All 2009 Nominees » SEMMYS.org

Social Media - All 2009 Nominees » SEMMYS.org — Mon, 19 Jan 2009 17:17:28 +0000

[...] Why your social media marketing attempts fail Jennifer Slegg | 4/15/08 [...]

By: Andrew Kinnear

Andrew Kinnear — Wed, 21 May 2008 00:40:32 +0000

Jennifer– amazing post. I think all the same things, but you beat me to them… The other thing I would add is that people forget about the ‘long tail’ of social media: Once a site hits the top of Digg, get’s stumbled a bunch, etc– there are always millions of people who haven’t seen it yet. Optimize, tweak, analyze, etc as you continue to get traffic. Thoughts?

By: How To Use Social Media And Social Networking To Popularize Your Blog And To Increase Traffic To Your Blog! A Comprehensive Guide To Increasing Traffic With Social Networking And Social Media Marketing! | Rajiv's Blog!

Sat, 03 May 2008 18:48:54 +0000

[...] Why your social media marketing attempts fail. [...]

By: Malte Landwehr

Malte Landwehr — Mon, 21 Apr 2008 05:18:41 +0000

The good thing about the time and energy you need to spend on your social media efforts is that the requirements are not linear. Once you have established yourself as a top stumpbler or top digger it doesn’t matter whether you pull off one campaign per week or five per day.

The more campaigns you pull off, the higher your ROI will be but the time necessary to reach the position to be able to pull off those campaigns will not rise.

By: Stevie Black

Stevie Black — Fri, 18 Apr 2008 13:47:17 +0000

Great words on the subject.

If I might add - not every product, service, or organization will have the scintillating buzz of the hottest YouTube videos either. Casting a toilet brush as the next great talking character on YouTube might not be the way to go for that company - and any pitch like that, will likely fall on deaf ears and play to blank stares.

The hardest thing to do in marketing, especially today with so many juicy new ideas floating around, is to pick the tool that will serve the client’s interest the best and to get them started. Paralysis by analysis has yet to yield any appreciable results!

By: Federal Watch

Federal Watch — Thu, 17 Apr 2008 21:53:17 +0000

Now I kinda understand why my Social Media Marketing is not really going me into places..^^..anyways great post!

By: Judd

Judd — Thu, 17 Apr 2008 20:50:39 +0000

Outstanding post! There are no shortcuts, this stuff takes time and effort.