Comments on: How to run Google AdWords ads and ensure zero conversions

By: Jennifer Slegg - Search Engine Marketing Consultant » Blog Archive » Preventing competitors from seeing your AdWords ads

Fri, 20 Feb 2009 18:58:17 +0000

[...] be careful that you don’t block an IP range that happens to cover half of your country, like this advertiser did ;) So use the IP range option with [...]

By: Geoff Dodd

Geoff Dodd — Thu, 29 Jan 2009 10:03:32 +0000

Jen, it looks totally ridiculous to me! The customer is always wrong? Altho.. some Adwords campaigns and some I ran at Miva got me zero conversions and I DO strongly suspect that ONLY other affiliate marketers were intrigued and were clicking on my ads. Perhaps this PPC universe is full of affiliate competitors. Geoff D.

By: Michele

Michele — Sat, 23 Feb 2008 14:57:16 +0000

That’s a really odd tactic, though it’s possibly better than the adwords campaigns that point to non-existent pages (though only just!)

By: julie Power

julie Power — Thu, 31 Jan 2008 16:59:29 +0000

Hi Jen, i liked your post and it inspired me to do a search for similar pages and I found them! I wrote up the results in our blog, http://www.eIMR.blogspot.com and included a link to your blog. Hope that works for you.
BTW, I like your ideas and we have cited you in an upcoming issue of our print publication, the Internet Marketing Report. I’ll be happy to send you a copy (for free of course) when it is printed. Next week sometime. Thanks again, and any feedback form an experienced blogger like you on our blog would be greatly appreciated.
Julie

By: Google Girl

Google Girl — Fri, 14 Dec 2007 22:00:34 +0000

Bookmarking websites is still very new for most people Jenifer.
The Adwords team will make these things easier in 2008 from what I have read.
I have only recently found out the best method for bookmarking all my favourite sites after spending years trying to refind stuff I liked before.
It is improving all the time though and becoming easier.

By: Conrad

Conrad — Mon, 26 Nov 2007 07:18:13 +0000

I tried the same search and clicked on the same ad,It went properly to the page Get a Quote.Seems they might read your blog or someone woke up

By: MsWebWriter

MsWebWriter — Wed, 21 Nov 2007 15:48:23 +0000

Maybe it was a bug, or maybe they read your blog and fixed it, because I followed the steps today (clicking on your link to the search and then the ad) and was greeted by a normal page.

By: Krzysztof Lis

Krzysztof Lis — Tue, 20 Nov 2007 14:41:37 +0000

Maybe they thought that it’d had a more intense effect on the visitor. And they’re right — it does.

By: Jenstar

Jenstar — Tue, 20 Nov 2007 14:39:50 +0000

I could see maybe doing it the fifth time someone has gone to a site by clicking on an AdWords ad. But there is something to be said for saying it “Hey, we noticed you find our site by clicking on a Google ad. Why not bookmark us so you can find us easier next time?” instead of threatening legal action. But regardless, this should never be done for a first-time visitor to any site.

By: Krzysztof Lis

Krzysztof Lis — Tue, 20 Nov 2007 11:01:42 +0000

Jennifer, don’t you think that they did it on purpose? My idea is as follows:
* if you don’t remember the address of an interesting web site, you try to remember how you got there - you searched for a phrase and clicked on an ad next to results,
* if one’s lazy, one follows this pattern each time,
* this might be the way to show them that it’s better to type the url or favorite it, though noone says anything about adding it to favorites.