Jennifer Slegg - Search Engine Marketing Consultant |

So, the majority of people who read my blog (if not all of them) know that the PPC in the title means Pay Per Click. But have you considered the use of acronyms, abbreviations and industry lingo in your own PPC campaigns?

SEO? ROI? NHL? PDA? RPG? B2B? Yes, we all use shorthand abbreviations when writing IMs today, but I have definitely noticed it creeping into YSM (yes, that is Yahoo Search Marketing) & AdWords campaigns quite frequently. But should you let it encroach on yours? While using acronyms and industry jargon can be perfectly acceptable in some situations, in other cases all you will achieve is confusing your potential visitor and handing them over to your competitor on a silver platter. So here are some things to keep in mind when using industry jargon and acronyms in your pay per click campaigns.

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