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	<title>Comments on: Targeting keyword variations for increased search &#038; pay per click traffic</title>
	<atom:link href="http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/</link>
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	<pubDate>Mon, 15 Mar 2010 11:03:55 +0000</pubDate>
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		<title>By: Buying the perfect domain name: twelve things to consider&#160;at&#160;Jennifer Slegg - Search Engine Marketing Consultant</title>
		<link>http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/comment-page-1/#comment-8817</link>
		<dc:creator>Buying the perfect domain name: twelve things to consider&#160;at&#160;Jennifer Slegg - Search Engine Marketing Consultant</dc:creator>
		<pubDate>Thu, 01 May 2008 10:47:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/#comment-8817</guid>
		<description>[...] in the UK. So if you are targeting worldwide, it can be worth the extra expense to buy those common spelling variations that type-ins might [...]</description>
		<content:encoded><![CDATA[<p>[...] in the UK. So if you are targeting worldwide, it can be worth the extra expense to buy those common spelling variations that type-ins might [...]</p>
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	<item>
		<title>By: How many angles are you looking at keyword research from?&#160;at&#160;Jennifer Slegg - Search Engine Marketing Consultant</title>
		<link>http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/comment-page-1/#comment-7018</link>
		<dc:creator>How many angles are you looking at keyword research from?&#160;at&#160;Jennifer Slegg - Search Engine Marketing Consultant</dc:creator>
		<pubDate>Wed, 27 Feb 2008 16:23:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/#comment-7018</guid>
		<description>[...] Misspellings &#38; Variations You could be missing out on traffic because you have considered misspellings and other variations such as acronyms that people could be using to search for your products. Not only that, you also have to consider regionality here too. If you are a search engine optimization consultant marketing worldwide, you&#8217;d need to be aware that while it is &#8220;optimization&#8221; in the US, it is spelled &#8220;optimisation&#8221; in the UK and you could have missed out an entire market if you didn&#8217;t include the alternate spelling with an S instead of a Z in your campaign&#8217;s keywords. I have written in length on this at Targeting Keyword Variations for Increased Search &#38; Pay Per Click Traffic. [...]</description>
		<content:encoded><![CDATA[<p>[...] Misspellings &#38; Variations You could be missing out on traffic because you have considered misspellings and other variations such as acronyms that people could be using to search for your products. Not only that, you also have to consider regionality here too. If you are a search engine optimization consultant marketing worldwide, you&#8217;d need to be aware that while it is &#8220;optimization&#8221; in the US, it is spelled &#8220;optimisation&#8221; in the UK and you could have missed out an entire market if you didn&#8217;t include the alternate spelling with an S instead of a Z in your campaign&#8217;s keywords. I have written in length on this at Targeting Keyword Variations for Increased Search &#38; Pay Per Click Traffic. [...]</p>
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	<item>
		<title>By: Seo Mumbai &#187; PPC Weekly Roundup - 07/04/2007</title>
		<link>http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/comment-page-1/#comment-335</link>
		<dc:creator>Seo Mumbai &#187; PPC Weekly Roundup - 07/04/2007</dc:creator>
		<pubDate>Thu, 24 May 2007 00:17:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/#comment-335</guid>
		<description>[...] Slegg starts a new blog with some great early posts such as Targeting keyword variations for increased search &#38; pay per click traffic, Using dynamic keyword insertion in AdWords URLs for higher click throughs and How to Brand with [...]</description>
		<content:encoded><![CDATA[<p>[...] Slegg starts a new blog with some great early posts such as Targeting keyword variations for increased search &amp; pay per click traffic, Using dynamic keyword insertion in AdWords URLs for higher click throughs and How to Brand with [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Lee Seneres</title>
		<link>http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/comment-page-1/#comment-334</link>
		<dc:creator>Lee Seneres</dc:creator>
		<pubDate>Wed, 23 May 2007 23:57:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/#comment-334</guid>
		<description>This article is an eye-opener for me and will definitely be of great help in trying to get us back to the Top 20 results when folks Google for 'philippine tabloids' or 'philippine newspapers'.</description>
		<content:encoded><![CDATA[<p>This article is an eye-opener for me and will definitely be of great help in trying to get us back to the Top 20 results when folks Google for &#8216;philippine tabloids&#8217; or &#8216;philippine newspapers&#8217;.</p>
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	<item>
		<title>By: Tzvika Avnery</title>
		<link>http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/comment-page-1/#comment-195</link>
		<dc:creator>Tzvika Avnery</dc:creator>
		<pubDate>Wed, 09 May 2007 10:42:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/#comment-195</guid>
		<description>great post way to go!
what about aron wals's great tool keywords-typos:
http://tools.seobook.com/spelling/keywords-typos.cgi</description>
		<content:encoded><![CDATA[<p>great post way to go!<br />
what about aron wals&#8217;s great tool keywords-typos:<br />
<a href="http://tools.seobook.com/spelling/keywords-typos.cgi" rel="nofollow">http://tools.seobook.com/spelling/keywords-typos.cgi</a></p>
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	</item>
	<item>
		<title>By: Jennifer Slegg - An SEM Consultant &#187; On-page keyword mistakes: the good, the bad and the ugly</title>
		<link>http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/comment-page-1/#comment-76</link>
		<dc:creator>Jennifer Slegg - An SEM Consultant &#187; On-page keyword mistakes: the good, the bad and the ugly</dc:creator>
		<pubDate>Wed, 18 Apr 2007 12:54:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/#comment-76</guid>
		<description>[...] Overboard on the similar keywords? While it is useful to have other similar keywords worked into your content, such as both cars and autos, be aware of how you use them. Written into the content in a discrete matter works, listing them all in a row does not. For more on doing this correctly, see Targeting keyword variations for increased search engine &#38; pay per click traffic. [...]</description>
		<content:encoded><![CDATA[<p>[...] Overboard on the similar keywords? While it is useful to have other similar keywords worked into your content, such as both cars and autos, be aware of how you use them. Written into the content in a discrete matter works, listing them all in a row does not. For more on doing this correctly, see Targeting keyword variations for increased search engine &#38; pay per click traffic. [...]</p>
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	<item>
		<title>By: BÃ©ate Vervaecke</title>
		<link>http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/comment-page-1/#comment-50</link>
		<dc:creator>BÃ©ate Vervaecke</dc:creator>
		<pubDate>Wed, 11 Apr 2007 20:29:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/#comment-50</guid>
		<description>Hi,

I thought Adwords treated hyphens and spaces as equal?</description>
		<content:encoded><![CDATA[<p>Hi,</p>
<p>I thought Adwords treated hyphens and spaces as equal?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Vinny Lingham&#8217;s Blog &#187; Blog Archive &#187; links for 2007-04-08</title>
		<link>http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/comment-page-1/#comment-35</link>
		<dc:creator>Vinny Lingham&#8217;s Blog &#187; Blog Archive &#187; links for 2007-04-08</dc:creator>
		<pubDate>Sun, 08 Apr 2007 02:19:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.jenniferslegg.com/2007/04/06/targeting-keyword-variations-for-increased-search-pay-per-click-traffic/#comment-35</guid>
		<description>[...] Targeting keyword variations for increased search &#38; pay per click traffic A nice artice from Jennifer Slegg&#8217;s new blog. (tags: Keyword Variations) [...]</description>
		<content:encoded><![CDATA[<p>[...] Targeting keyword variations for increased search &#38; pay per click traffic A nice artice from Jennifer Slegg&#8217;s new blog. (tags: Keyword Variations) [...]</p>
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