Jennifer Slegg began as a freelance writer, and then turned to writing content for the web ten years ago. She is definitely a writer at heart! She has created numerous content-rich and community based sites in niche markets since initially venturing onto her first website, and as a result, Jen is well versed in the many ways to monetize content online. She also an expert with the many problems writers face online, such as copyright infringement and duplicate content issues (and especially how to deal with these issues in Google), and how to combat them so it doesn’t affect search rankings.
Acknowledged as the leading expert on the Google AdSense contextual advertising program & the Yahoo Publisher Network, she also writes on JenSense: Making Sense of Contextual Advertising, a blog dealing exclusively with contextual advertising issues for publishers. Her unique style brings insight to both publishers and advertisers of contextual advertising programs. She is also well known as Jenstar on the various search forums where she contributes and moderates at the leading online forums.
She is also a well-known Disney fan, and the chance to speak on contextual advertising at Disneyland is near the top of her list for favorite moments in the industry… although it doesn’t quite beat the experience of talking with Larry & Sergey after the Google Dance at SES San Jose.
Jennifer writes for Search Engine Land (and Search Engine Watch previous to that) and has been quoted in publications such as Washington Post, USA Today & The Street.