So why a second blog you might ask? I have been running into problems for quite some time where I would like to take an in depth look at something, but it doesn’t fit specifically into the realm of JenSense… meaning contextual advertising primarily from a publisher perspective. And while some of my longer pieces are published on Search Engine Land (and Search Engine Watch before that), SEL’s focus is primarily search, and since I often want to write about content issues, my articles don’t always fit well there either. And while I played around with a few different names, in the end, using my JenniferSlegg.com made the most sense.
So what can you expect to see here? The same kind of lengthy in-depth pieces I often write for JenSense, but on a variety of industry issues. I have articles either written or planned on things such as generating content ideas, blogging, and plenty on pay per click but from an advertiser perspective. And there are some other topics that interest me, but don’t appeal to the masses, such as behavioral advertising & advergaming. And sometimes I will just provide my own commentary on some of the hot topics in the blogosphere.
And while I am doing this, I have added an updated consulting information page to show that I do offer consulting on a variety of SEM issues, not just contextual advertising which I am best known for. And while I have been quoted in numerous online publications (including ones like the Washington Post & USA Today) I have also added a media contact page as well.