• Matt Cutts’ keynote from SES San Francisco

    by  • August 15, 2012 • 4 Comments

    For those who have been in the SEO community for a while, you have probably noticed that Matt Cutts has not keynoted at Search Engine Strategies since Danny Sullivan left Incisive to start up Search Marketing Expo.  Well today it came full circle with Matt Cutts back on the SES stage by doing today’s morning keynote [...]

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    13 Ways to Engage Your Social Media Community

    by  • July 30, 2012 • 0 Comments

    It is always surprising the number of social media communities out there that are lacking one very important element – engagement.  Sure, your site might have great traffic – which leads to a pretty significant following on Twitter and Facebook – but does your engagement end with your “Follow us on Twitter” button?  Here are [...]

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    Creating Twitter Worthy Conference Presentations

    by  • June 18, 2012 • 2 Comments

    I have done live tweeting at multiple search industry conferences, and something I have definitely realized is that some speakers and presentations just tend to be very Twitter worthy, while others give presentations that I struggle to even find a single thing to tweet about that my followers would find remotely interesting.  And trust me, [...]

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    Why Google is Smart Banning Agencies For Link Buying

    by  • May 30, 2012 • 3 Comments

    Unless you took an extra long vacation for Memorial Day, you have probably heard the big SEO news of the month.  Google deindexed a search agency, Iacquire, for buying paid links to client sites.  Yes, it wasn’t the beneficiary of those paid links who got nuked (which has happened countless times, and no clients have [...]

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    Infographics & their huge Google spam footprint

    by  • April 23, 2012 • 18 Comments

    I cringe every time I see someone spamming some new infographic on Twitter or Google+.  While some of them are clever and amusing, particularly in the beginning, some of them are clearly a stretch with shoddy graphic design and lack of any worthy (or accurate) content.   Not only that, so many of them lately have nothing [...]

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    SEO For Google+ & Google Search @ SMX West

    by  • February 29, 2012 • 0 Comments

    Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan) Q&A Moderator: Jennifer Slegg, Owner, JenSense.com Speakers:Sean Carlos, CEO, Antezeta Web Marketing (@seancarlos) Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller) Daniel Dulitz, Product Manager, Google (@dulitz) Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright) First up, we start with the Google+ [...]

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    Building Buzz On Facebook: Getting Liked & Shared @ SMX West

    by  • February 29, 2012 • 1 Comment

    Building Buzz On Facebook: Getting Liked & Shared Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos) Q&A Moderator: Jennifer Slegg, Owner, JenSense.com Speakers:Tami Dalley, Vice President of Analytics and Insights, Buddy Media (@DataDivaDalley) Aaron Friedman, Content Strategist, Resolution Media (@aaronfriedman) Dan Robbins, Director of Marketing, Fox Racing Shox (@reachdanro) First up is Tami from [...]

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    Creative Facebook Ad Tactics @ SMX West

    by  • February 29, 2012 • 0 Comments

    Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn) Q&A Moderator: Noran El-Shinnawy, Director of Marketing, BoostCTR (@noranshinnawy) Speakers: Addie Conner, VP, Advertising, SocialCode (@socialcodeinc) Matt Lawson, VP of Marketing, Marin Software (@marinsoftware) Will Scott, President, Search Influence (@w2scott) Marty Weintraub, CEO, aimClear (@aimclear) First up is Matt from Marin Software.  He says consumers exposed to [...]

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    Building Buzz On Twitter: Getting Followed & Retweeted

    by  • February 29, 2012 • 0 Comments

    Building Buzz On Twitter: Getting Followed & Retweeted Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos) Q&A Moderator: Jennifer Slegg, Owner, JenSense.com Speakers: Drew Conrad, Social Media Marketing Specialist, ZAGG (@drewconrad ) Carrie Gouldin, Web Community Manager, ThinkGeek Chris Silver Smith, President, Argent Media (@si1very) Chris Silver Smith was up first, and he starts [...]

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